You’re Finally Home.
These days, no one’s home is just a home. Whether its a home office, home gym or a home bowling alley, the pandemic pushed people to add on and expand their livable space to hold as much of their lives as possible. Basically it became impossible to find anybody who wouldn’t call themselves “a home body.”
But then, people started returning to the office, restaurants were now fully open and live sports were back for everyone’s viewing pleasure – everything was essentially back to normal. But there’s just one problem. Going anywhere other than your house is… kind of miserable. That singular thought was the foundation for an entire omni-channel creative campaign.
Backed by research, this humor-forward tone marked a new direction for the Belgard brand. It allowed us to pivot from the previous, high-end target and capture the midrange market as we worked to make the product - and the lifestyle that comes along with it - feel more attainable. We poked fun at those familiar, relatably-miserable moments and helped people realize that plans are pretty much always better enjoyed at home.
The campaign is currently performing incredibly well across all channels, and all signs point to this being a highly-successful endeavor for the world’s biggest hardscapes brand.
HGTV Dream Home
Chip Wade Collaboration
The Home Edit Collaboration