They’re called “Sports Bars”, not “Sports Restaurants”. That’s not by accident, but really because since the dawn of the sports bar, the food is nothing more than a beer-absorber. Those greasy, fried baskets of (insert generic bar food here) have always played third fiddle to big TVs and ice cold beer – but why? We built a campaign that showed sports fanatics that they can have their bread pudding, and eat it too.
Sure, they’ve got TVs as far as the eye can see and endless fountains of cold, craft beer. But what sets Walk-On’s apart from the rest is the scratch kitchen that prides itself on every dish they prep. They’re not serving up your standard pre-frozen sports bar fare – we’re talking fresh sliced ribeye, hand-cut cheese logs and more.
Better Food Makes Sports Better.
The idea was pretty simple. Better Food Makes Sports Better. We inverted the sports bar stereotypes and didn’t show anything but the mouthwatering food that awaits. These days, the TVs are expected, but when you pair Game 7 of the NBA finals with fresh-made, cajun-inspired cuisine, you go from wishing you were courtside to realizing that the best seat at the game, really isn’t at the game at all.
Headlined by co-owner Drew Brees, our campaign debuted just in time for football season. With a broadcast and social-focused approach, we saw Walk-Ons surge across the finish line of 2022 with incredible numbers, with Q4 sales increasing YOY by nearly 15%.
Socially stewarding the best-tasting brand in sports.
Moving into 2023, we continued feeding ravenous sports fans with topical, bite-sized and shareable content on social channels that would keep our brand top-of-mind and our fans mouths watering.